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30.08.2024
Former U.S. President and current presidential candidate Donald Trump continues to actively utilize the non-fungible token (NFT) market to promote his political campaign and personal brand. Earlier this week, he introduced his fourth NFT collection, titled “Series 4: The America First Collection.” This collection marks another step in Trump’s digital endeavors and a continuation of his efforts to leverage blockchain technology.
Details of the New Collection
Each token from the new collection is priced at $99. According to Polygonscan, over 22,140 NFTs have already been sold, generating $2.19 million for the former president. The collection consists of a total of 360,000 NFTs, which are collectively valued at over $35 million.
The collection is based on various images of Donald Trump himself. For instance, one of the cards depicts him holding a globe with a Bitcoin symbol, while another shows him dressed as a superhero. The collection was announced back in July 2024, and its launch has already attracted significant interest among collectors and Trump supporters.
Bonuses and Exclusive Offers
To boost sales and attract collectors, Trump is offering various bonuses depending on the number of NFTs purchased. For example, buyers of five tokens will receive golden sneakers from the limited "Never Surrender" collection, while owners of 15 tokens will get platinum sneakers and a piece of the suit Trump wore during his debates with Joe Biden. There is also an option to purchase a premium package: by spending $24,750 on NFTs in cryptocurrency, clients will receive tickets to a private meeting with Donald Trump in Florida, allowing them to meet the former president in person.
Track Record and Future Plans
This is not Donald Trump’s first foray into the world of NFTs. From his previous three collections, including the “MugShot” series featuring his prison photograph and two “Trump Digital Trading Cards” collections, the Republican presidential candidate has earned over $7.16 million. Despite some market fluctuations and a drop in trading volume for the first collection in April 2024, interest in Trump’s new releases remains high.
Impact on the Election Campaign and the Crypto Industry
Trump actively utilizes digital assets to finance his presidential campaign, attracting funds from major crypto companies. In his speeches, he has repeatedly expressed support for cryptocurrency mining and has promised to aid the crypto industry if elected as President of the United States. His sons, Eric and Donald Trump Jr., have also shown interest in blockchain technology, announcing the launch of a DeFi project, “World Liberty Financial,” in August, aimed at competing with traditional banks.
Conclusion
Donald Trump’s fourth NFT collection is not just a means of generating revenue but also a powerful tool for political and public support. The use of non-fungible tokens allows the former president to stay at the forefront of innovative technologies, strengthening his image as a leader ready to integrate modern approaches into the economy and society. More announcements and ongoing NFT activity from Trump are expected soon, which will undoubtedly attract attention not only from his supporters but also from the broader crypto community.
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